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case studies

result: 4,000+ reads on Substack when the average for the platform was 500.

client: From Bromley With Love

brief: Turn a first-time writer's heartwarming story into a feature article through smart editing and a little rewriting.

title: The Score Doesn't Matter

feature article edit + rewrite

result: Two print runs and record first-month sales for the publisher.

brief: The author lived through Liverpool's defining eras but wasn't a great writer. I helped this local legend tell his story.

client: Liverpool Books

title: Seen it all, Done it all

memoir edit + rewrite

brief: Edit submissions and in-house writing to remove mistakes, match the house TOV, and hold readers' attention.

client: Caribbean Cricket Podcast

result: Retainer renewed month-on-month since the platform launched mid-2025.

title: Caribbean Cricket News

sub-editing retainer

editing books + articles

brief: Write lead-generating copy for every section of the website, and develop the start-up company's tone of voice before launch.

client: Pro Sports Recovery

result: Website generates hot leads every day, doubling the company's growth rate.

title: Persuasive SEO project

website copywriting

brief: Rework a struggling gaming company's web design, copy, and tone-of-voice to help turn site visits into new business.

client: Raffle Nerd

result: The site became the leading name in the rather niche retro gaming raffle world.

title: Fun, sales-focused web copy

web design + copy

web copywriting + design

brief: Write a full-length studio sitcom script that would act as a showcase for a new, cost-saving production method. 

client: Karl Rooney Productions

result: A studio sitcom pilot filmed for less than a fifth of the usual cost.

title: Falling Flat

sitcom writing

sitcom writing

aim: Create a bold, industry-disrupting brand and build everything required for that business to succeed. Branding, colourways, tone of voice, website and UX design... it's all covered. All that's missing is the cheese.

title: Gooey AF (artisan fromage)

brand + website + copy

style: Fun + Youthful

spec projects

aim: Explore a minimal palette and develop a trustworthy modern brand for a family-run building business. The style hints at luxury while remaining down to earth, striking a tone that doesn't intimidate and invites connection.  

title: Scout Building & Property

brand + website + copy

style: Sharp + Professional

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